Immerse yourself in a dynamic competitive situation, add and withdraw products from
the marketplace as well as advertise, price, distribute and design those products to best fit varying market
In the fall of 2011 the famous designer of Apple stores, Ron Johnson, was named CEO of the American discount retail chain, JC Penny. What ensued can only be described as a nuclear meltdown.
Upon being named CEO, Mr. Johnson determined that over 50% of JC Penny's merchandise was being sold at a discount and his first order of business was to declare a "Fair …Read More