Cameron Tipping
Cameron Tipping BPed., MBA leads the firm’s engineering-intensive industry practice with a focus on providing strategic consulting, strategy facilitation and conjoint market research.
Mr. Tipping completed his undergraduate degree in Canada graduating with distinction. He then obtained his MBA from the Ivey Business School graduating with Dean’s Honors.
Raised in Canada, Mr. Tipping was a member of Canada’s National Speed Skating Team from 1973 to 1980. He represented Canada in several World Championships competing in both North America and Europe. After completing his MBA he moved to Europe to develop his career in Strategic Marketing and worked for a company associated with the INSEAD Business School in Fontainebleau, France. This experience afforded him the opportunity to conduct management seminars for senior executives throughout Europe.
In 1993 Mr. Tipping founded the Institute for Business Development (IIBD) which specializes in empowering business managers and executives to develop and execute market-driven strategies. Mr. Tipping has helped pioneer the development of computer based business simulations that he uses on his courses. Currently he is the president of two companies that specialize in the development and production of computer based marketing tools and simulations.
Mr. Tipping has consulted to over 5000 business executives from more than 60 countries. Along with conducting in-house executive courses he consults to companies assisting them to develop competitive market-driven strategies. Mr. Tipping has instructed on MBA and Executive Courses at London Business School, Ivey Business School and other business schools in Europe, Asia and North America. Mr. Tipping’s business simulations are also used worldwide on MBA and Executive courses.
Well known for his ability to help corporations build an ‘in-house’ expertise in developing and executing market-driven strategies, Mr. Tipping has worked with companies such as General Electric, AstraZeneca, Siemens, Exxon, IBM and many more.
