International Institute for Business Development
Consultants
Cameron Tipping
President
Cameron
Tipping BPed., MBA is a consultant in marketing strategy. He completed
his undergraduate degree in Canada graduating with distinction. He then
obtained his MBA from the Ivey Business School graduating with Dean’s
Honors.
Raised in Canada, Mr. Tipping was a member of Canada’s National Speed Skating Team from 1973 to 1980. He represented Canada in several World Championships competing in both North America and Europe. After completing his MBA he moved to Europe to develop his career in Strategic Marketing and worked for a company associated with the INSEAD Business School in Fontainebleau, France. This experience afforded him the opportunity to conduct management seminars for senior executives throughout Europe.
In 1993 Mr. Tipping founded the Institute for Business Development (IIBD) which specializes in empowering business managers and executives to develop and execute market-driven strategies. Mr. Tipping has helped pioneer the development of computer based business simulations that he uses on his courses. Currently he is the president of two companies that specialize in the development and production of computer based marketing tools and simulations.
Mr. Tipping has consulted to over 5000 business executives from more than 60 countries. Along with conducting in-house executive courses he consults to companies assisting them to develop competitive market-driven strategies. Mr. Tipping has instructed on MBA and Executive Courses at London Business School, Ivey Business School and other business schools in Europe, Asia and North America. Mr. Tipping’s business simulations are also used worldwide on MBA and Executive courses.
Well known for his ability to help corporations build an ‘in-house’ expertise in developing and executing market-driven strategies, Mr. Tipping has worked with companies such as General Electric, AstraZeneca, Siemens, Exxon, IBM and many more.
William Putsis, BA (SUNY), MS, Ph.D. (Cornell)
Professor of Marketing
Prior
to joining the Kenan-Flagler School at UNC in 2001, Dr. Putsis was
Professor of Marketing at the London Business School (1997-2001). Prior
to this time, he was Associate Professor at the Yale School of
Management, Yale University (1990-1997).
His research and academic pursuits focus on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private label products, new product diffusion and product line strategy, international marketing and sports marketing. He has numerous scholarly articles published in journals such as the Journal of Marketing Research, Marketing Science, Journal of Business, Journal of Business Research, Managerial and Decision Economics, Marketing Letters, Applied Economics, Journal of Forecasting and the Review of Industrial Organization.
He also served as a regular contributor and Contributing Editor to the Eastern European business journal, Business Tech International. He also serves on the editorial board of Marketing Science, International Journal of Research in Marketing and the Review of Marketing Science.
His consulting client list includes the Pilot Pen Tennis Tournament, American Public Radio, Eastman Kodak, British-American Tobacco, DHL Worldwide, BBC World Service, McCann-Erickson and Barclays Bank. He has taught in numerous corporate executive programs in both company specific and open programs for clients such as British Airways, Barclays Bank, Matsushita, KONE and Exxon/Mobil.
Ian Williamson
Senior Consultant - Canada
Ian
Williamson has over 12 years experience in R&D and customer service
positions. He holds a B.Sc. in Mechanical Engineering from Queen's
University (Kingston) and a M.Sc. in Mechanical Engineering from the
University of Alberta.
At NOVA Corporation, he developed and led research programs centered on the operation of a high-pressure natural gas test facility, specializing in flow meter performance and uncertainty analysis. He has authored ten published papers in the areas of flow metering and flow-induced vibration.
Subsequently with NOVA, TransCanada Pipelines, and in cooperation with Daniel Industries, he spent four years on the development of an optical flow meter, which was the subject of three U.S. patents. The optical meter technology has been licensed to a third party for further development and marketing. In parallel, Ian worked on other projects including the development and implementation of an optical particle-sizing instrument for use in high-pressure natural gas.
Ian then turned his optical R&D experience to the telecom industry with Nortel Networks. There he represented the customer service organization in the definition and development of Nortel's next generation long haul fiber optic communications product.
Ian's current focus at the IIIBD is on applying his skills in uncertainty and risk analysis, and his experience in R&D, to strategy development and portfolio management. He also provides expertise in systems modelling and software tool development.
Lisa Walker
Senior Consultant - USA
Prior to joining IIBD, Ms. Walker was the Director of Business Development for the University of North Carolina’s Executive Education Program in Chapel Hill, North Carolina. Ms. Walker’s executive clients included Fortune 50 / 500 companies as well as a billion dollar private company and US Military and Government organizations. UNC consistently ranked in the top ten international business schools in executive education programs in strategy, leadership, finance and general management.
With more than 15 years’ experience in business development, marketing communications, integrated direct marketing and sales management for adult education programs, products and services, Ms. Walker has successfully applied many of the principles of Competitive Market-Driven Strategies during her career.
Ms. Walker served as the Director of Inside Sales, North America, for Global Knowledge, a global information technology training company, with P&L responsibility for $175 million in instructor-led revenue and $15 million in e-learning revenue. She was also the Director of New Business Development for Merisel, the third largest computer hardware and software distributor in the US at the time. Merisel was headquartered in El Segundo, California and Ms. Walker had direct responsibility for sales teams in North Carolina, Massachusetts and California.
Marta Gehring
IIBD Associate - Switzerland
Marta Gehring has eighteen years’ experience in sales and marketing in the healthcare sector where she held posts of increasing responsibility in leading multinationals in both operations and strategic business development. Her experience includes heading Serono’s International Business Operations Sales, and more recently heading Medtronic Neurological’s European Marketing efforts.
Marta’s healthcare experience have brought her into contact with all aspects of this industry’s strategic planning and operations management including market research, opinion leader management, clinical trials, publication planning, sales force architecture, and customer relationship management systems.
Well accustomed to working in a multi-cultural environment, Marta’s work experience also involved managing internal change programs, including an effort to upgrade Serono’s marketing architecture in collaboration with Mc Kinsey & Company, and sales force development efforts culminating in the creation of a European Sales Academy at Medtronic’s European headquarters.
Marta Gehring holds a BA in International Relations from Duke University, a Masters in International Relations and Macroeconomics from the University of Geneva, and an Executive MBA at the Babson Business School in Boston. Marta joined IIBD as the Associate in charge of Swiss Operations in May 2007.
Sarah Baldwin
IIBD Associate - Switzerland
Sarah Baldwin has extensive experience in consumer goods sales & marketing with leading multinationals in operations & strategic business development (USA and Europe), including Hewlett Packard (Geneva), Colgate Palmolive (New York, NY), and Nestlé’s Swiss and European Operations (Vevey) , where she held posts of increasing responsibility.
Sarah’s experience in the consumer goods industry extends from managing and growing strategic brands to the development of strategic businesses on a Pan European level. Her work covered all key elements of consumer goods marketing including brand definition and development, product portfolio management, new product development, direct marketing and consumer loyalty programmes, brand and product advertising.
In 2003, Sarah Baldwin became an independent consultant servicing clients in the in the medical, biotechnology, industrial technology, services and consumer goods sectors. Clients include blue-chip companies as well as start-ups and local enterprises. Her work has focused on the development of strategic marketing programs, communication strategy, communication architecture, concept development and messaging. Sarah has working knowledge of 5 European languages and can manage complex multi-lingual projects.
Sarah Baldwin has a BA in Psychology and Spanish from Duke University, and an MBA in Marketing and International Business from the Columbia Business School in New York.
Contributors
Dr. Mark Vandenbosch
Dr.
Mark Vandenbosch is an Associate Professor of Marketing at the Richard
Ivey School of Business. He has held visiting professorships at IMD in
Lausanne, Switzerland (2000-2001) and INSEAD in Fontainebleau, France
(1997).
Dr. Vandenbosch has acted as a consultant in marketing research and marketing strategy to a number of leading companies including National Semiconductor, Hewlett Packard, Allied Signal, Bank of Montreal, Nortel Networks, and Nestlé. He is currently teaching on a number of Ivey Business School programs including the Ivey/Nanyang Executive Marketing Program, Innovations in Marketing Management and the Rotterdam School of Management/ Erasmus Program. He has also taught on in-company programs for, among others, Cisco Systems, Pirelli, Sony, Canon, ABB, IBM, Allianz, Aegon, SEB Swedbank, Nestlé, TetraPak, 3M, and National Semiconductor.
Dr. Vandenbosch’s major research interests centre around competitive strategy, product positioning and new product development – primarily in technology-based markets. He has authored several papers with his research appearing in a number of academic journals including Marketing Science, Organization Science, Information Systems Research, Journal of Product Innovation Management, Journal of Retailing, Journal of Business Research and International Journal of Research in Marketing. Dr. Vandenbosch has also written numerous cases on issues concerned with competitive analysis and strategy, advanced technology marketing and business-to-business marketing.
Dr. Darwin Kiel
Darwin
Kiel has been studying and working in the field of fluid dynamics
research for over sixteen years. He holds B.Sc. and M.Sc. degrees in
mechanical engineering from the University of Alberta, and a Ph.D. in
engineering from Cambridge University (U.K.). Following the completion
of his Ph.D. in 1991, Darwin joined Nova Research and Technology
Corporation as a senior research scientist. In 1995 Darwin formed an
independent engineering research and development company known today as
Coanda Research and Development Corporation. In 1996 Darwin formed the
software development company Dynamic Modeling Corporation. Both
companies are currently in operation and continue to grow. Darwin also
holds Adjunct Professorships at both the University of British Columbia
and Simon Fraser University, and is an active participate in the
undergraduate teaching program at UBC.
Dynamic Modeling Corporation
Dynamic Modeling Corporation (DMC) develops state of the art simulation software in the areas of Business Analysis, Engineering Modeling and Strategic Planning. The software products generated by DMC include interactive training simulations, Monte Carlo simulations and predictive software for dynamical systems. The software developed by DMC employs advanced graphical user interfaces and sophisticated mathematical modeling techniques.
Coanda Research and Development Corporation
Coanda Research and Development Corporation (CRDC) specializes in fluid dynamics research and development, offering analytical, experimental and computational solutions to corporate clients in a wide range of industries. Current and past clients include Nova Chemicals, Nova Gas Transmission Limited, TransCanada Pipelines, Interprovincial Pipe Line Inc., AT Plastics, Bayer Pharmaceuticals, Defense Research Establishment – Suffield, Huntsman Ltd. (USA), ICI Australia, Repsol Quimica (Spain) and Polifin (South Africa). The company’s research operations are currently housed in a 4500 sq. ft. facility located in Burnaby, British Columbia.
Stuart Slatter
Founding
partner of Stuart Slatter & Company, Chairman of Stuart Slatter Training
and a Visiting Fellow in Strategic and International Management at the
London Business School (LBS).
Stuart Slatter has over twenty-five years of experience in providing strategic consultancy advice and management education to senior management throughout the world. While a full time faculty member at LBS, he was Dean for Executive Education, Director of the Senior Executive Programme, and Chairman of the Strategic and International Management Department. He has been a Visiting Professor at the University of California (UCLA) and at the University of Capetown. Prior to joining LBS, he was Managing Director of a subsidiary of a UK public company, and a senior management consultant with Booz, Allen & Hamilton in New York specialising in marketing strategy.
He holds a law degree from Cambridge University, an MBA degree from Stanford Business School, and a PhD in marketing from London University. He is a qualified barrister-at-law, and is the author of a number of books and articles, including "Gambling on Growth", Wiley (1992), and "Corporate Turnaround", Penguin Books (1999).