Forecasting

We accurately forecast markets, brands and business units. IIBD specializes in understanding both the volume and pricing issues that drive revenue. Our techniques utilize very advanced analytics but remain transparent. Our work is delivered in dynamic computer-based simulators that allow “what if” gaming and scenario optimization.

Demand Based Modeling

• For established markets or brands, IIBD uses a demand basis for its modeling that focuses on quantitative time series methods and insightful analog selection.

Epidemiology Based Modeling

• For newer or fast changing markets, IIBD uses an epidemiology based approach that determines a utilization cascade and projects market evolution over time.