Market Research
IIBD offers primary and secondary market research services designed to accurately determine what customers truly value in a product and how it relates to their purchasing decisions.
Customer InSight Surveys
Need to know what your customers are thinking, what price will they pay, what do they value and what don’t they value? IIBD’s Customer Insight Surveys use conjoint analysis techniques to determine what combination of product or service attributes are most influential in shaping a customer’s purchase decision. By analyzing their response, we can determine the implicit valuation of each individual element making up that product or service.
These valuations of product features can be used to support:
- new product launch strategies, including pricing,
- new product definition and development,
- segmentation of customers,
- sales strategy and tactics,
- marketing strategy and tactics, and
- creating market models that estimate market share, revenue and profitability.
Our clients select us to provide Customer InSight studies due to our highly effective methodology. Our deep content expertise and qualitative insights allow us to make our studies very cost and time efficient. In addition, we provide a very detailed analysis of each respondent; this is particularly useful in business to business scenarios. Information from our Customer InSight Studies has launched numerous successful products, determined the value of many new products and helped to guide market research teams to focus on product attributes that truly differentiate the new product and add value.
For more information, please see our Customer Insight Survey brochure.
