Market Research

IIBD offers primary and secondary market research services designed to accurately determine how customers value products and make purchasing decisions.

In the pharmaceutical industry, to support short turnaround opportunity assessments, we provide focused primary market research services, including on-line surveys as well as in-depth interviews with clinicians and key opinion leaders.

For the pharmaceutical industry and our oil and gas customers, our conjoint analysis approach determines what combination of product or service attributes are most influential in shaping a respondent’s purchase decision. By analyzing a respondent’s product or service attribute preferences we can determine the implicit valuation of each individual element making up that product or service. These valuations are then used to determine pricing strategies and create market models that estimate market share, revenue and profitability. Our clients select us to provide conjoint market insight studies due to our more efficient methods. Our deep content expertise and qualitative insights allow us to make our studies very cost and time efficient. In addition, we provide a very detailed analysis of each respondent; this is particularly useful in business to business scenarios.

Our clients typically use our conjoint services to determine strategies and tactics for, New Product Pricing, New Product Development, Customer Segmentation, Sales and Marketing Targeting.