Simulations

IIBD offers two main simulation frameworks: SABRE and StHEALTH. SABRE is ideal for supporting the learning objectives that are central to a market-driven business strategy, such as segmentation, positioning, advertising, portfolio management, and market research, while StHEALTH is focused on the life sciences and pharmaceutical industries and also incorporates the dynamics central to healthcare, including physicians, sales representatives and payers.

Custom Courses

IIBD is a leader in providing engaging and high-value custom courses to provide your team the skills to develop market driven business strategies, be it with StHEALTH for the healthcare industry or SABRE for a wide range of businesses.

Business Schools

SABRE™ is currently used in leading business schools worldwide. It offers unmatched flexibility and opportunity for customization. Professors teaching MBA and Executive Education programs are invited to license SABRE for use in their programs.

In contrast to lectures and case studies, a SABRE simulation requires the student to put into practice the principles of business strategy in a competitive situation. Decisions must be made in teams, and 4-9 rounds of decisions ensure that the concepts are not only used, but internalized. This ensures a learning experience with lasting value.

IIBD's SABRE simulations are available to business school instructors for use in both degree-granting programs and executive education programs, with different licensing rates for each.

SABRE currently is offered as a Windows application, with separate instructor and participant versions, and has the advantage of not being reliant on internet connectivity which can be an issue in certain venues. A web-based version is currently under development. If you have an interest in becoming an early user of the web-based version, please contact us.

For more information on using SABRE at your business school, email us or call toll free at 1-866-940-0648.