Simulations

IIBD offers two main simulation frameworks: SABRE and StHEALTH. SABRE is ideal for supporting the learning objectives that are central to a market-driven business strategy, such as segmentation, positioning, advertising, portfolio management, and market research. StHEALTH is focused on the life sciences and pharmaceutical industries and also incorporates the dynamics central to healthcare, including physicians, sales representatives and payers.

Custom Courses

IIBD is a leader in providing engaging and high-value custom courses to provide your team the skills to develop market driven business strategies, be it with SABRE for a wide range of businesses or StHEALTH® for the healthcare industry. For example, please see our Competitive Market-Driven Strategies course or the Customized Company Event program.

Business Schools

SABRE™ is currently used in leading business schools worldwide. It offers unmatched flexibility and opportunity for customization. Professors teaching either Executive Education or MBA and undergrad programs are invited to license SABRE™ for use in their programs.

IIBD's SABRE simulations are available to business school instructors for use in both degree-granting programs and executive education programs, with different licensing rates for each.

For more information on using SABRE at your business school, email us or call (+1) 250-595-8440.