War Gaming & Simulation

IIBD is able to accurately model war games. This capability is based on our abilities to simulate complex market dynamics and forecast product performances. By utilizing the SABRE/StHEALTH computer-based business simulation, we are able to precisely replicate a marketplace and its brand participants. Our model utilizes past performance data as well as analog information to predict the impact of all reasonable actions by any market participant. This provides our clients an ability to test strategies and tactics in a “real world” setting without risk.

Typical uses of war gaming

• New product launch
• Pricing strategy/changes
• Levels of promotional support
• Promotional mix strategy/changes