Cam Tipping BPed., MBA leads IIBD’s engineering-intensive industry practice with a focus on strategic consultancy, strategy facilitation and conjoint market research.

Cam completed his undergraduate degree in Canada, graduating with distinction before obtaining his MBA from the Ivey Business School, again graduating with Dean’s Honors. Raised in Canada, Cam was a member of Canada’s National Speed Skating Team from 1973 to 1980. He represented Canada in several World Championships, competing in both North America and Europe. After completing his MBA he moved to Europe to develop his career in Strategic Marketing, working with the INSEAD Business School.In 1993, Cam founded the International Institute for Business Development (IIBD) to empower business managers and executives to develop market-driven strategies. Cam has pioneered the development of computer-based business simulations unique to IIBD, used to teach and develop strategy.

Cam has consulted with over 5000 business executives from more than 60 countries. Alongside teaching in-house executive courses, his consulting specialty is the development of market-driven strategies. Cam has instructed on MBA and Executive Courses at London Business School, Ivey Business School, IMD and others in Europe, Asia and North America. IIBD’s business simulation, SABRE, is used worldwide on MBA and Executive courses.

Ian Williamson has over 12 years’ experience in R & D in the natural gas, petrochemicals, and telecommunications industries. Since 2002 he has brought an engineering perspective to strategic and market-facing aspects of our clients’ needs.

At NOVA Corporation and TransCanada Pipelines, Ian developed and led research programs centred on the operation of a high-pressure natural gas test facility, specializing in flow meter performance and uncertainty analysis. He has authored ten published papers and led the development of an optical flow meter, which was the subject of three U.S. patents.

At Nortel Networks, he represented the customer service organization in the definition and development of Nortel’s next generation long haul fiber optic communications product, where the balance between market requirements and internal capabilities was critical.

Ian currently provides market research and instruction in strategic development, uncertainty, risk analysis, and portfolio management. He is the lead architectural designer for the SABRE simulations and iSIGHT conjoint analysis software, and is responsible for the development of tools to support strategic planning.

Charlie Cosad brings to IIBD expertise in business strategy, marketing and brand, following a 38 year international career with Schlumberger, the world’s leading oil & gas service company. In 1978 he began as a wireline field engineer in Far East. His first 14 years were in operations and technical management throughout the Far East and Middle East, including wireline, testing, completions and well intervention activities.

In 1992 he moved to Aberdeen to lead business development and managed projects for Schlumberger, where the North Sea business success led to formation of a new global segment in 1995, Integrated Project Management. From 1995 through 1999 Charlie was seconded to BP North Sea as Wells Team Leader (Drilling Manager) for the ETAP project, at the time the largest Schlumberger project in the world.

Following completion of the ETAP drilling program in 1999, Charlie became marketing manager for the just acquired company Camco International. This was followed by headquarters marketing and technology assignments for new business areas Schlumberger was moving into, including well completions, artificial lift and ‘production operations of the future’.

In 2010 he became director of marketing communications and managed the integration of marketing and brand of the acquired company Smith International, a 23,000 strong, $11bn oilfield service company. He completed his career as marketing & brand integration manager for the acquired company Cameron international.

Charlie holds BS in mechanical engineering from Syracuse University (magna cum laude) and MSc in Aerospace and Mechanical Engineering Princeton University.

Joe is a leading Executive Development Professional with over 20 years’ of experience. Joe has an MBA from IMD in Lausanne, Switzerland, and a BA in Political Science from the University of Pittsburgh.

Joe was previously a Principal with IMS Learning Solutions & Change Management, and prior to that was Managing Partner of Areks, where he was responsible for business activities in the US, Canada and Latin America.

Prior to joining Areks, Joe spent ten years with StratX, an international executive education organisation for which he was Managing Partner of the US office, and head of the firm’s global pharmaceutical industry practice.

With expertise is in the area of strategic marketing, sales force effectiveness, computer simulation technology and strategic planning, Joe has worked with many Fortune 500 companies across multiple sectors and levels of organization, in over 40 countries. He has developed and delivered programs to nearly 10,000 professionals in several languages.

Tess is an experienced marketing consultant, joining IIBD after spending time as the founder and director of a B2B marketing agency specialising in positioning industrial technologies. Tess graduated with Honors from the University of Exeter before moving on to complete a MSc in Strategic Marketing at Imperial College London.

Tess is based in London, holds French and US passports and works internationally. She has worked with global companies on a number of strategic marketing challenges, including Inmarsat, ISS, Schlumberger, RigNet and others. She specialises in positioning technologies, developing propositions and building global brands.

Carolyn Luo has a decade of experience in training and consulting. She holds a bachelor degree from Shanghai Jiaotong University.

Carolyn Luo founded our SABRE Simulation Business in China with Cam Tipping. She is responsible for operations and business development in China. SABRE simulations have been widely used in both Fortune 500 companies and large firms in China.

Before co-founding our SABRE business in China, Carolyn worked in FMCG/Retail industry, before moving on to a career at CEIBS (China European Industry Business School). During her time at CEIBS, she focused on E-learning and training.

Carolyn is very sensitive to new market practices and industry insights, with experience in 1-on-1 business insights interviews, people assessment, training program design and management. She is a highly regarded speaker and facilitates various programs for clients.

In the Pharm/Device market, she has worked with Pfizer, Roche, GSK, Abbott, Johnson & Johnson, Boehringer-Ingelheim, MSD, Bayer, UCB, Eisai (Japan), Takeda (Japan), Sino Pharm, China Resources Pharm, 3Sbio and some other companies. SABRE is now considered as one of the top 3 training companies for senior level executives in the Pharmaceutical industry.

In the FMCG market, Carolyn has worked with Coca-cola, Danone, Meadjohnson, Mars/Wrigley, Yili Dairy, China Resources Group, Orion (Korea), Wilmar-intl. (Singapore), and Abbott.

Dr. Xin Fu has 20 years’ experience in business education as an academic and practitioner. She is a seasoned trainer, instruction designer, case writer and business researcher. Xin Fu has a Master’s in Adult Education from University of Alberta and a Master’s in Management Research from IESE Business School in Spain. Xin Fu holds a Ph.D.

Dr. Xin Fu has delivered training sessions to over 1000 managers from various industries. Her clients include Sina.com, Colgate, P & G and Johnson & Johnson. As a case writer, she wrote more than 20 teaching cases which are still heavily used in MBA/ EMBA programs in many top business schools worldwide. In 2012 one of her cases won the EFMD case competition, winning over submissions from Harvard, Wharton, IMD and Ivey. She’s an expert in combining IT technology with educational practice and developed the first multi-media interactive case in China.

As a business scholar, Xin Fu is engaged in multiple research projects and is published in the International Review of Entrepreneurship, Academy of Management Discovery and CEIBS Business Review. Her research and teaching interests include strategic management, organizational structure design, leadership and team dynamics, HR management and talent management.

See more about IIBD in China here

Dr. Yu (Robin) Zhang the Associate Director of Strategic Planning & Business
Development at Pfizer Consumer Healthcare (PCH). In this position, he is responsible for
developing growth strategy, identifying business opportunities to maintain PCH’s leading
position in the China market.

Before joining Pfizer, Dr. Zhang served several roles at Bayer Healthcare including: Head
of Business Development (China), Head of Strategic Marketing (China) and acting Head
of Bayer China (Glucose Meter Business Unit). Dr. Zhang gained his professional
experience in Pfizer Rx, IMS Consulting, the Alfred Mann Foundation (US) and UBS
Investment Bank (US).

Dr. Zhang holds a Medical Degree from Peking University. After an Orthopedic Residency
at Peking University First Hospital, he studied at the University of Rochester and became
the first PhD/MBA joint degree student in US history. He graduated from Rochester with
a PhD in Pathology and an MBA in Finance and Healthcare management.

Dr. Zhang is an expert developing corporate and product strategy based on clinical
impact, regulatory, reimbursement/pricing parameters, the competitive environment and
HEOR results. Simone Song, the Managing Director of Goldman Sachs (Asia) Healthcare
IBD, said: “Robin is the best strategist in China pharmaceutical industry.”

Dr. Zhang won the highly prestigious New Investigator Recognition Award (2007) from
the Orthopedic Research Society and is a frequent speaker in key industry conferences.