Simulations

We have the tools you need to build a strategic team of high impact leaders.

SABRE
Classic

SABRE Classic

The strength of the team is the player.
The strength of player is the team.
Adapted from Phil Jackson

The SABRE business simulation is used by business schools and executives worldwide for one simple reason – it works. SABRE transforms a classroom-based learning event into a dynamic, transformational experience. To be successful, knowledge must be applied – this means concepts and tools of strategy become embedded lifelong skills. The acquired competency for dissecting complex business problems into solvable components are readily transferred to real life issues.

Interested in learning strategy through SABRE?

View Strategy Programs

Are you a professor interested in teaching with SABRE?

View Academia Site

SABRE
Solo

SABRE Solo

I hear… and I forget.
I see… and I remember.
I do… and I understand.
Chinese proverb

SABRE Solo lets people “do” so they “understand”. SABRE Solo is a version of SABRE that can be played by a single individual and is best used if time is limited. SABRE Solo is also an effective tool to assess a person’s business acumen.

Interested in trying SABRE Solo?

Looking for a proven method of assessing strategic competency?

Talk to us

Find out more about the courses we offer.

View our courses

SABRE
Sustainable

SABRE Sustainable

Sustainable strategic marketing.

SABRE Sustainable is the only business simulation that balances the need for corporate profit with what society is demanding of businesses today. The simulation develops socially responsible leaders who are ready to take on the sustainability challenge.

Interested in making a difference?

View Strategy Programs

Are you a professor interested in teaching SABRE 3P?

View Academia Site

Are you a student looking for support?

View Support Page

SABRE
Sales Force Manager Program

SABRE Sales Force Manager Program

Give a man a fish and you feed him for a day; Teach a man to fish and you feed him for a lifetime.
Chinese proverb

SABRE Sales Force Manager uses real territory data to teach regional managers the importance of resource allocation. To be successful in this simulation, sales managers must learn to analyse their region, understand their customers and align their sales resources to best capture their opportunities.

We specialise in building high-performance sales teams. Talk to us about running a pilot program.

Interested in taking a course?

View our Sales Force & Key Account Manager Program

Are you a new manager, looking to develop your team?

See our Sales Strategy Masterclass

SABRE
Sales Force & Key Account Manager

SABRE Sales Force & Key Account Manager

Too often we mistake being busy for being effective. You can do anything. But you don’t have the resources to do everything.

Not all customers are created equal. Everyone knows the 80 – 20 rule, yet few apply it. The SABRE Sales Force & Key Account Manager Masterclass gives sales people the opportunity to discover for themselves the true cost of ineffectively allocating their time. Strategic tools are then introdcued and applied in the simulation to see if results can be improved. These same tools are easily applied to a real sales territory.

Want to learn resource allocation and strategy?

View our list of programs

Looking to optimise your sales team?

Learn about our Sales Force Manager Program

Do you want to test your strategic sales skills in SABRE?

iSIGHT
Customer Conjoint Studies

iSIGHT Customer Conjoint Studies

IIBD’s Customer iSight Study has helped successfully launch over a thirty multi-million dollar products and more than a few billion dollar blockbusters.

Simply asking customers what they want (a focus group), has led many organisations astray. What customers say vs. what they believe can be a world apart. To truly understand what customers want they must be given a choice. An iSIGHT study simulates that choice and is 94.8% accurate in predicting actual purchase behaviour.

Learn more about iSIGHT and conjoint analysis here.

iSIGHT

Talk to us about running an iSIGHT study for your organisation.

Upcoming product launch?

See our go-to-market strategy program

Simulations

Simulation

Market Research

We have the tools you need to build a strategic team of high impact leaders.

SABRE Classic

SABRE Solo

SABRE Sustainable

SABRE Sales Force Manager Program