Simulations + Software

The SABRE business simulation is used by business schools and executives worldwide for one simple reason – it works. SABRE transforms a classroom-based learning event into a dynamic, transformational experience. To be successful, knowledge must be applied – this means concepts and tools of strategy become embedded lifelong skills. The acquired competency for dissecting complex business problems into solvable components are readily transferred to real life issues.

SABRE Solo lets people “do” so they “understand”. SABRE Solo is a version of SABRE that can be played by a single individual and is best used if time is limited. SABRE Solo is also an effective tool to assess a person’s business acumen.

SABRE 3P is the only business simulation that balances the need for corporate profit with what society is demanding of businesses today. The simulation develops socially responsible leaders who are ready to take on the triple bottom line challenge – People, Planet, Profit.

The exam format of SABRE Solo replicates real market conditions and objectively assess students’ applied learnings in a simulated environment. First launched as the exam for the Wharton MBA program in 2019, the SABRE Exam has now been made available globally. Says Professor David Reibstein of Wharton Business School, “This was a way to determine if they actually had learned and for them to demonstrate that when they were all on equal footing with other students.  I am convinced this is a fair test.”

Not all customers are created equal. Everyone knows the 80 – 20 rule, yet few apply it. The SABRE Sales Force & Key Account Manager Masterclass gives sales people the opportunity to discover for themselves the true cost of ineffectively allocating their time. Strategic tools are then introdcued and applied in the simulation to see if results can be improved. These same tools are easily applied to a real sales territory.

The SABRE Optometry simulation was developed in partnership with NECO and Essilor USA to better equip new optometry graduates for the business of operating their own practice. The focus in this simulation is running a retail business that sells both products and services. Students must buy and operate their optometry practice, manage the product and service portfolio, as well as pricing, inventory, stock, staffing, promotion, capital equipment, etc.

SABRE StHEATH (Strategic HEALTHcare), is built specifically for the Healthcare & Pharmaceutical industry. In the StHEALTH simulation, teams learn to think strategically, challenge each other and share an experience which develops into a bond that will span their lifetime. The simulation places executives in a competitive environment, allowing them to experience the effect of their decisions in a simulated healthcare-specific market.

Simply asking customers what they want (a focus group), has led many organisations astray. What customers say vs. what they believe can be a world apart. To truly understand what customers want they must be given a choice. An iSIGHT study simulates that choice and is 94.8% accurate in predicting actual purchase behaviour.