TAKE THE GUESSWORK OUT OF YOUR PRODUCT LAUNCHES.

ENABLING SMARTER STRATEGIC DECISIONS

No more guesswork

IIBD’s Customer iSight Study has helped successfully launch a few billion dollar blockbusters and over thirty multi-million dollar products.

To truly understand what customers want they must be given a choice. Using Conjoint Analysis, IIBD's iSIGHT study simulates a purchase decision and is 94.8% accurate in predicting actual purchase behaviour.

R&D BENEFITS OF USING iSIGHT

Determine which product attributes bring value and which attributes don’t bring value to the customer guiding R&D development.

Determine the overall value in dollars each attribute brings.

Determine the size of the market, allowing for a meaningful ROI to be calculated before the R&D is started

MARKETING BENEFITS OF USING iSIGHT

Determine the potential number of customers and market size. What price customers will pay for the new tool.

Create an informed marketing strategy from a market segmentation showing beachhead customers / early adopters / late adopters and laggards.

Determine which attribute is of most interest to each customer (by company and by name), and understand geo-markets, target customers and buyer profiles.

SALES BENEFITS OF USING iSIGHT

Know the dollar value of the product to each customer.

Understand which customers to target early on in the launch phase (and which to avoid), enabling a more successful sales roll-out.

Tell your sales reps which attributes to focus presentations on, adapting this to each customer and paving the way for one easier sale.

LEARN MORE ABOUT WHAT iSIGHT CAN DO FOR YOUR PRODUCT LAUNCH.

iSIGHT
Customer Research Software