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To truly understand what customers want they must be given a choice. Using Conjoint Analysis, IIBD's iSIGHT study simulates a purchase decision and is 94.8% accurate in predicting actual purchase behaviour.
Determine which product attributes bring value and which attributes don’t bring value to the customer guiding R&D development.
Determine the overall value in dollars
each attribute brings.
Determine the size of the market,
allowing for a meaningful ROI to be
calculated before the R&D is started
Determine the potential number of customers
and market size. What price customers will pay
for the new tool.
Create an informed marketing strategy from a
market segmentation showing beachhead
customers / early adopters / late adopters and
laggards.
Determine which attribute is of most interest to
each customer (by company and by name), and
understand geo-markets, target customers and
buyer profiles.
Know the dollar value of the product to each
customer.
Understand which customers to target early
on in the launch phase (and which to avoid),
enabling a more successful sales roll-out.
Tell your sales reps which attributes to focus
presentations on, adapting this to each
customer and paving the way for one easier
sale.
iSIGHT
Customer Research Software
