Lessons that last

SABRE is a business simulation that fundamentally accelerates learning. Using SABRE, our courses have an ability to build your team’s skills, quickly. We are strategists. We value impact. We work quickly.

When your executives take a SABRE course, they are learning alongside the best - SABRE runs at top business schools around the world, including Wharton, Ivey, IMD, UNC, Carnegie Mellon and others.

"SABRE is the number one ranked course in the Wharton MBA program."

Professor Dave Reibstein
The William S. Woodside Professor and Professor of Marketing
Wharton Business School

SABRE is taken by all of our Exec MBAs about 900 students per year.

SABRE is ranked the number one course on our Executive MBA program.

SABRE is the number one ranked course in the Wharton MBA program.

On the regular MBA program my SABRE class this year is oversubscribed by over 200% meaning we have 100 register and 250 students on a waiting list for a class that students need to return a week early from Christmas break to take. We’ve added two more classes after Easter and in total we’ll see approx. 500 students go through SABRE this year.

We’ve been running SABRE here since 2004. We brought the SABRE folks into Wharton because these guys were the only team who could work with us to build us the simulation that we needed. Most of the simulation was there from the beginning but they took our wishes, added the features we asked for and made them reality. Its been a sincere pleasure working with both Cam and Ian and the SABRE team.

Taken from an introduction of SABRE by prof Dave Reibstein to the Wharton Learning Labs


The SABRE Exam

SABRE Solo is a format of the SABRE simulation that has been specifically adapted to work as an exam. 

This version of SABRE presents students with the same market conditions and starting position. Students are tasked with the management of a company, competing within the virtual SABRE market for market share and profit. Each student or team competes in their own SABRE Solo simulation against pre-determined, automated competitors, enabling an objective, fair comparison in performance between students or teams. 

Professor Dave Reibstein of Wharton Business School comments on the SABRE Exam run with the 2019 MBA Class at Wharton Business School;


“Often, in my class, I had students who said at the end of the simulation, “if I only knew in Periods 1, 3 and 3, what I now know, I would have performed much better.” My response is that the course is not intended to teach them how to play SABRE, but rather to prepare them for the next decisions they have to make after SABRE. That said, I thought this year I would test if what they were saying was really true. I gave them as a final exam, one more SABRE decision, but this time made individually and not as part of a team. It was the same decision for each student, made in the practice simulation. This was a way to determine if they actually had learned and for them to demonstrate that when they were all on equal footing with other students. 

I am convinced this is a fair test.”