The goal of developing a strategy is to ensure that business objectives are met by aligning resources with market opportunities.   What may sound simple gets exceptionally complicated when internal teams compete for corporate time and money while external competitors battle for the same customers.  This takes the need for strategic planning to a whole new [...]

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“One half of my marketing dollars are wasted … I just don’t know which half.” 1   That was the complaint of business people worldwide who invested in everything from print advertising to lavish events in an effort to woo customers.  Before digital marketing we could only broadcast a message and hope someone saw it. With [...]

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The Ford Motor company has thrust itself to the forefront of the EV market.  The Mustang Mach E was launched in 2021 and this year we’ll see the new Ford Lighting followed by a series of E-transit vehicles (think delivery vans).  But success didn’t happen overnight and with most businesses pivoting to new “Sustainable” markets [...]

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Aligning business resources with great market opportunities can sometimes lead to some tough ethical situations. The world is a complicated place and enterprises can find it is difficult to choose with whom to do business.  We don’t always get it right.  Even with the best of intentions companies can find themselves associated with countries or [...]

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Recently an executive left their company for a 30% pay raise and an impressive job title. In less than six months, citing a very challenging corporate culture, they returned to their previous company. Someone once stated that culture eats strategy for breakfast. If that’s true, then we should be careful about what we put on [...]

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I think we can all agree, 2021 has been a crazy year. Global issues like sustainability, Covid 19, and economic uncertainty all make crafting a winning strategy in 2022 an imperative. However, what masquerades for “a strategy” in most businesses still tends to be no more than a collection of aspirational statements and fluffy bullet [...]

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I love Formula One racing. Ever since Canadian Gilles Villeneuve drove for Ferrari and later his son Jacques edged out Michael Schumacher and won for Williams I’ve been totally hooked. Going that fast in a car must be mind boggling but for me it’s the race strategy that’s most interesting. From when to pit the [...]

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