Strategy Newsletter

By Cam TippingDecember 31, 2021Strategy

I think we can all agree, 2021 has been a crazy year. Global issues like sustainability, Covid 19, and economic uncertainty all make crafting a winning strategy in 2022 an imperative. However, what masquerades for “a strategy” in most businesses still tends to be no more than a collection of aspirational statements and fluffy bullet [...]

Sustainability Goes Cold

By Cam TippingNovember 30, 2021Strategy

Sustainability certainly is on everyone’s mind these days and it can be a divisive issue. There are those who feel new government regulations to reduce global warming by taxing carbon emissions will drive business to a stand still, halting prosperity. On the other side there is a solid group of business leaders who feel “Sustainability” [...]

Pole Position

Strategy

Pole Position

By Cam TippingOctober 31, 2021Strategy

I love Formula One racing. Ever since Canadian Gilles Villeneuve drove for Ferrari and later his son Jacques edged out Michael Schumacher and won for Williams I’ve been totally hooked. Going that fast in a car must be mind boggling but for me it’s the race strategy that’s most interesting. From when to pit the [...]

Look Left … Before Thinking You’re Right

By Cam TippingMarch 9, 2021Strategy

When the former USA president took a Sharpie marker and redrew a hurricane forecast map to cover up a mistake he’d made, my family were more than amused. Turns out my distaste for admitting a mistake is a favourite joke in our family. Rather than forcing me to admit that I may not have been [...]

Trim the Portfolio

By Cam TippingJanuary 13, 2021Strategy

This month’s newsletter (video here) is about Coke trimming their portfolio. The leader of Coke Asia – Shakir Moin kicked off more than a few of our SABRE Coke Asia programs in Shanghai. He moved to Atlanta to head up Coke’s Portfolio management team – this story is a direct outcome of Shakir’s work. It’s [...]

A Covid Christmas Story… With a Bit of Strategy

By Cam TippingDecember 22, 2020Strategy

This month’s is a little Christmas Story Cam created to wish everyone a wonderful holiday season. Here’s to a better 2021! A Covid Christmas Twas the night before Christmas, Santa at the North Pole Scratching his white beard, staring hard at the snow With Covid on the loose would Christmas still be on? Or [...]

Mike on Strategy

By Cam TippingNovember 11, 2020Strategy

Consider these facts: In the last 100 years there have been 17 recessions Each of those recessions lasted approximately 12 months Of the firms in the top quartile in their industry 20% drop to the bottom quartile 17% of firms go bankrupt The most common reaction to a recession is to cut marketing spending The [...]

Dear Stephen…

By Cam TippingOctober 8, 2020Strategy

Dear Stephen Thanks for sharing the strategic plan presentation. Here are my initial impressions and some early suggestions. Focus on outcomes. The presentation tells me a lot about what you do, but after reading it I’m really struggling to find out what you’re going to do for me? (Not me, but you know….) What do [...]

Lost in translation

By Cam TippingSeptember 9, 2020Strategy

Anyone remember the Mars Orbiter disaster back in 1999? A 125 million dollar space shot to Mars disintegrated on impact because two project teams didn’t speak the same language even though they both lived in the same country. As it turned out the Jet Propulsion team based in California were speaking metric, (think millimeters and [...]

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Do you have a winning strategy?

Do you have a winning strategy?

Sustainability Goes Cold

Pole Position

Pole Position

Look Left … Before Thinking You’re Right

Trim the Portfolio

A Covid Christmas Story… With a Bit of Strategy

Mike on Strategy

Dear Stephen…

Lost in translation

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