Strategy Newsletter

Subscribe to the Strategy Newsletter


Tipping on Strategy Newsletter

The Power of Strategic Focus: How Making Tough Choices Saved Bombardier

Strategy, boils down to one essential truth: making choices about where to play and where not to play.  Simple, right?   Yet “simple is tough to execute!  For example, it might seem easier to take a “please everyone” approach to strategy, yet rarely does this translate into success.  In reality, pleasing everyone muddles the enterprise’s focus [...]

Read More... from The Power of Strategic Focus: How Making Tough Choices Saved Bombardier

Porsche Passport Program

In 2017 Porsche America launched the Porsche Passport Program.  Available only in the USA and Canada and by invitation only, selected individuals could participate for a one-time payment of $3500 and $595/mo.  Passport members have access to seven different Porsche brands (19 models in total) to drive anytime they wish.  Each car is delivered to [...]

Read More... from Porsche Passport Program

OMC… Dead in the Water!

Manufacturing an iconic brand isn’t enough. To ensure survival, management must have a passion to lead the market in new directions and keep introducing value adding innovations.    While Johnson and Evinrude outboard motors aren’t the first iconic brands to nose dive into oblivion, what they did do well was to provide is a great example [...]

Read More... from OMC… Dead in the Water!

Flying too Close to the Sun – the C-Series passenger Jet

A technical advantage doesn’t always translate into a competitive market advantage.  To fully realize a competitive market advantage, you must ensure the product meets the standard of a ‘minimal viable product’.  This means there are certain criteria customers expect you to meet to be considered as an alternative purchase.  As Bombardier discovered with its ill-fated [...]

Read More... from Flying too Close to the Sun – the C-Series passenger Jet