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Peloton: Pedaling hard

Peloton was founded by John Foley who had a vision of bringing high energy boutique fitness classes into people’s homes.  The strategy was rock solid with a laser focused customer segmentation.  That is until Covid came along and Peloton got greedy and abandoned their strategy.  Today some of you may actually still use one but [...]

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Finding That Lovin’ Feeling

When launching a new product, overcoming skepticism, both internally and externally, is mission critical. The key to success is ensuring that your product empowers people to achieve their goals.   However, as important as this is, many make the mistake of believing the only goals that customers have are financial.  While long-term benefits are typically measured [...]

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It’s a Vision Thing

As organizations grow, their complexity increases and the internal competition for scarce resources intensifies. Without a clear vision and strategy confusion ensues, eventually leading to a complete loss of team motivation.   While many see the development of a vision and the accompanying strategy as a top-down directive, its importance extends far beyond the C suite.   [...]

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The Power of Strategic Focus: How Making Tough Choices Saved Bombardier

Strategy, boils down to one essential truth: making choices about where to play and where not to play.  Simple, right?   Yet “simple is tough to execute!  For example, it might seem easier to take a “please everyone” approach to strategy, yet rarely does this translate into success.  In reality, pleasing everyone muddles the enterprise’s focus [...]

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