In the “this may be hard to believe category”, Old Spice is now the number one selling antiperspirant, deodorant and body wash brand in the United States. Old Spice ‘Red Zone’ products have found their way into my household not as my cologne but as my son’s. Originally founded in 1937, Old Spice was launched […]
Month: March 2008
Keep it simple and Keep it focused
After acquiring company after company, ConAgra had grown from a few million dollars a year in revenue to over a 27 billion dollar enterprise. It was a huge food supply company with multiple autonomous business units, each having its own P&L and a firm belief that their products were the backbone of the company. Additionally, […]
