Strategic Alignment

Poor wheel alignment on your car wears out your tires and can leave you stranded by the side of the road. Likewise poor strategy alignment will leave your product, and worse, your company equally broken down. Remember Napster, the music download program that hit the market in 1999? In its heyday, Napster had more than […]

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Don’t Botch the Launch

Consider the following true story… one product, three continents, very different results. A new replacement electronic device was created for a medical market gobbling up millions of dollars of R&D funding. The product was launched in North American with all the major physicians contacted in an expensive market blitz campaign… the product failed miserably. Learning […]

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