Who’s Your Daddy?

Who is your primary customer? A simple question that should have a simple response but many businesses struggle with the answer. Trying to have more than one primary customer can often lead to headaches. Home Depot is a case in point.1 In 2000 Bob Nardelli of GE fame took over as CEO of Home Depot. […]

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Pennywise, Pound Foolish

Using a Conjoint study to establish a beachhead market. Can how a product is launched really produce hugely different results? Read on! The R&D department of a medical device company developed a new version of an established product. Unfortunately, R&D neglected to ask the doctors what they wanted. R&D missed the mark so badly that […]

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