Yet another way to ruin a new product launch

Timberland had a big winner on their hands when they developed a new footwear line targeted at active vacationers and trekkers called TravelGear. Many travelers want to engage in an array of activities on their vacation but the selection of shoes they bring is often inadequate for all their pursuits such as running, hiking, tennis, […]

Read More… from Yet another way to ruin a new product launch