In 1888 Richard Sears sent out a printed mailer advertising watches and jewelry with a guarantee to keep the watches running “in perfect order free of charge for six years”. Over the years the now famous Sears catalogue expanded adding new products and then in 1896 the catalogue offered both a spring and fall edition. […]
Month: June 2013
Competitive Advantage
It easy to observe the pace of competitive advantage in some industries. For example our favorite phones have switched from Motorola to Nokia to Blackberry to Apple and now to Samsung and likely soon to someone else – all in the last decade. Competitive advantage may not be shifting as quickly in your industry but […]
