After an exhausting 700+ case studies at business school it’s a wonder that anyone would remember one as standing out, but for me it was the FedEx case study. The case follows Fred Smith’s creation of the iconic company, an idea he formulated as a student at Yale where he wrote the business plan as […]
Month: December 2019
Microsoft: Real time data – Real time strategies
In the world today where business results are tabulated in real time, the only constant we can count on is change. When Dorothy, in the Wizard of Oz, proclaimed, “Toto…I don’t think we’re in Kansas anymore,” she could have very well been talking about business today as the landscape continues to transform at an ever-accelerating […]
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