When Cat Stevens sang “It’s not time to make a change” he could have been singing about Kodak two decades later. In the late 1990s Fuji and Kodak dominated the photographic film business controlling over 80% of the global market. Few could have predicted that within a decade, one would go from printing money to […]
Month: March 2025
Adidas – Holding out for a hero
There used to be a time when athletes were told “it’s not whether you win or lose, it’s how you play the game”. This was a time when athletics was viewed as a way of preparing you for life, to develop a moral compass, to take the high road, to be a good citizen, and […]
