Flying too Close to the Sun – the C-Series passenger Jet

A technical advantage doesn’t always translate into a competitive market advantage.  To fully realize a competitive market advantage, you must ensure the product meets the standard of a ‘minimal viable product’.  This means there are certain criteria customers expect you to meet to be considered as an alternative purchase.  As Bombardier discovered with its ill-fated […]

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What value is your “Yes” if you can’t say “No”?

In the movie “Bruce Almighty”, actor Jim Carey gets to be God which, of course, means he must respond to people’s prayers.  At one point he’s so inundated with prayers to win the lottery, travel the world, etc. that rather than weighing the merit of each request he hits “Yes” to all.  Everyone’s prayers are […]

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I can see clearly now

The goal of developing a strategy is to ensure that business objectives are met by aligning resources with market opportunities.   What may sound simple gets exceptionally complicated when internal teams compete for corporate time and money while external competitors battle for the same customers.  This takes the need for strategic planning to a whole new […]

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E -Mustang Sally

The Ford Motor company has thrust itself to the forefront of the EV market.  The Mustang Mach E was launched in 2021 and this year we’ll see the new Ford Lighting followed by a series of E-transit vehicles (think delivery vans).  But success didn’t happen overnight and with most businesses pivoting to new “Sustainable” markets […]

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Triple Bogey

Aligning business resources with great market opportunities can sometimes lead to some tough ethical situations. The world is a complicated place and enterprises can find it is difficult to choose with whom to do business.  We don’t always get it right.  Even with the best of intentions companies can find themselves associated with countries or […]

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