Three Questions (to Cut Through Any Business Plan)

As 2026 strategic planning kicks off, I’m sure many of you will be evaluating business plans.  To assist you here’s a filter used by Sequioa Capital to separate substance from hype. Before you greenlight any initiative, ask: Who cares? (Is the market big enough to matter?) Who needs it? (Is there real customer pain or […]

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Take The Long Way Home

Market leaders have the ability to resist competitive challenges by leveraging their superior infrastructure, preying on people’s fear of change, and further entrenching consumer habits. This is the ‘incumbent’s advantage’. To challenge the market leader, “the longest way around is often the shortest way home”1. says Liddell Hart, a 20th century military thinker who postulated […]

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