Dr. Xin Fu

Senior Consultant

Regional Office: China

Specialty: Leadership & Team Dynamics

Language: English, Mandarin

Dr. Xin Fu has 20 years’ experience in business education as an academic and practitioner. She is a seasoned trainer, instruction designer, case writer and business researcher. Xin Fu has a Master’s in Adult Education from University of Alberta and a Master’s in Management Research from IESE Business School in Spain. Xin Fu holds a Ph.D. in (EDIT – IN WHAT??)

Dr. Xin Fu has delivered training sessions to over 1000 managers from various industries. Her clients include Sina.com, Colgate, P & G and Johnson & Johnson. As a case writer, she wrote more than 20 teaching cases which are still heavily used in MBA/ EMBA programs in many top business schools worldwide. In 2012 one of her cases won the EFMD case competition, winning over submissions from Harvard, Wharton, IMD and Ivey. She’s an expert in combining IT technology with educational practice and developed the first multi-media interactive case in China.

As a business scholar, Xin Fu is engaged in multiple research projects and is published in the International Review of Entrepreneurship, Academy of Management Discovery and CEIBS Business Review. Her research and teaching interests include strategic management, organizational structure design, leadership and team dynamics, HR management and talent management.

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