Taka Yokoyama

Taka Yokoyama, MBA, brings 10+ years of executive-level experience leading growth, strategy, and transformation initiatives across industries including technology (hardware/software/internet), telecom, construction, and professional services. A true generalist with a strategist’s mindset, he excels at aligning market insight with operational execution to drive competitive advantage.

Taka earned his MBA in General Management and Finance from The Wharton School. Taka has been teaching Wharton’s Executive MBA Marketing Strategy course alongside Professor David Reibstein since 2021. He also holds an MS/BS in Architectural Engineering with a minor in Psychology from Cal Poly San Luis Obispo.

For more than a decade, Taka has specialized in Quote-to-Cash transformations—helping B2B companies rethink how they package, price, sell, support, invoice, collect, and recognize revenue for their offerings. He has worked in startups of five people up to global enterprises of 50,000 employees and has scaled operations, customer success, and delivery teams to meet demanding market expectations.

Taka’s entrepreneurial background adds depth to his executive perspective. At Continuous, he drove rapid product expansion while balancing the tension between productization and client customization. At Safehub, he championed customer segmentation and strategic alliances to pivot toward parametric insurance, aligning product features with target market needs.

Known for his ability to bridge strategy with execution, Taka has built a reputation as a trusted advisor for leaders navigating complex growth challenges. His blend of marketing strategy expertise, operational rigor, and entrepreneurial insight inspires executives and teams to embrace change, unlock market opportunities, and deliver measurable results.