We understand the pressure to execute successfully the first time — it is why we developed a simulation-based, data-driven approach to bringing products to market. We equip your teams with the skills to present their strategies, the confidence to request the needed resources and tools to execute strategically.
iSIGHT Customer Research Software
Simply asking customers what they want (a focus group), has led many organisations astray. What customers say they want versus how they behave can be very different. For customers to know what they truly want they must be given a choice. By asking your customers to make trade-offs between product attributes, iSIGHT is able to predict to within 94.8% accuracy the purchasing behaviour at the price specified.
Upcoming product launch?
You need a strategy. It's time to:
- Train your sales reps to focus on their opportunities
- Teach your sales managers to lead their teams
- Understand what your customers are looking for
Are you approaching the right customers? Are you pitching the right product attributes? IIBD's iSIGHT uses conjoint analysis, in originating in mathematical psychology and developed by Dr. Paul E. Green at Wharton Business. Highly effective in B2B sales, iSIGHT is a simple tool that enables you to:
- Know who your ideal customers are
- Know what interests them about your products/service, and
- Know to the dollar what they are willing to pay
The best way to understand iSIGHT is to experience it.
We invite you to participate in our study sample - it will take approximately 5 minutes of your time.
SABRE New Product Launch Program
SABRE Classic
3-5 days
Strategic planning