6 years of strategic marketing experience.
3 days of high-impact learning.
1 course.

IIBD’s simulation and Competitive Market Driven Strategies (CMDS) program is for executives who want to make an impact on their organisation. Participants are grouped into teams of four, tasked with managing a ‘company’ in the SABRE simulation. Over the course of the program participants play out their strategies over 6-8 simulated years. Discussions on strategic planning, segmentation, positioning and portfolio management strengthen the understanding of strategic concepts. This program truly turns knowledge into action. The teams often form a tight bond that transfers from classroom to boardroom. Participants learn how to develop and execute a business strategy, making full use of the SABRE business simulation.

Accelerate your impact. Change lives. In an industry where business decisions can save lives, we believe there is a responsibility to learn the skills and use the tools necessary to bring life-changing products to market quickly and successfully. IIBD’s Competitive Healthcare Strategies (CHS) Program teaches strategic planning against the backdrop of today’s complex, competitive healthcare markets (pharmaceuticals, medical devices and medical implants). The SABRE StHEALTH simulation allows the participants to apply their knowledge in a realistic competitive market place over a period of 8 simulated years. Teams must develop and execute a marketing strategy in the face of a strategic cycle that holds them accountable for their performance.